About Us

Celebrating over 25 years in making snuffle mats for pets.

We are proud WINNERS of the LUX AWARDS for
Most Innovative Pet Entertainment Product 2018!

As well as our fabulous awards from
Jacqueline Gold CBE #WOW 

Theo Paphitis Small Business Sunday


Theo Paphitis hand picked Ruffle Snuffle

AND Named one of the Top 10 British Pet Accessory Brands 2017

make it british ruffle snuffle 

Ruffle Snuffle® was created by me, Sarah White, an animal behaviourist and trainer, who uses positive reinforcement methods to train and enrich animals’ lives.

I am an Animal Behaviourist and design enrichment toys for pets. Ruffle Snuffle® does not make snuffle mats for anyone else nor endorse any other snuffle mat products you may see anywhere else for sale. If it doesn’t have “Ruffle Snuffle®” on it, then it’s not an original snuffle mat designed and tested by me.

Each Ruffle Snuffle® rug is lovingly hand made in Britain. My small team of snufflemat makers work very hard (and drink lots of tea) making sure each Ruffle Snuffle® is just perfect.

Delivery times for Ruffle Snuffle vary depending on our order volumes, but please allow up to 14 days for yours to be made and delivered. Standard delivery is Royal Mail Tracked and we charge post and packing at £5.50. Express delivery is available to the UK – please allow 2-3 days for us to make and ship your order. You will receive a shipping notification when it’s on its way.

Ruffle Snuffle HQ

Ruffle Snuffle, The Officers’ Mess, Royston Road, Duxford CB22 4QH.