Sarah-Jane White of Ruffle Snuffle's Life with Pets


I am an Animal Behaviourist, Trainer and Enrichment Expert. I have extensively studied animal behaviour, welfare and training and continue my professional development with independent studies and research.

I volunteer at my local Zoo at Banham run by the Zoological Society of East Anglia (ZSEA) where I help the Animal Training and Presentation team as well as the Animal Keepers throughout the zoo.

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Double yellow headed Amazon parrot – bred and hand reared by my family

I have kept all the animals I write about at one time or another in my life. So, I am writing from personal experience and sharing the knowledge and expertise that I have gained over my lifetime. 

This knowledge is supplemented by hands on animal keepers and experts in their fields whom I am privileged to work with at ZSEA and who also share their insight and knowledge with me so that I can  give you as much information as I can to help you enjoy your life with your pets.  

Please note that I am not a veterinarian, so you should consult your vet for any medical advice or concerns you have with your pets.

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Our shetlands

My family has been animal owners, breeders and keepers for over 200 years. Everything from selling pekingeses on Petticoat Lane to breeding rare parrots and aiding worldwide conservation projects.

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Prize winning Dexter Cattle

We are also award winning rare breed cattle owners and maintain a small herd on our farm in Norfolk with our rescue shetland ponies and other livestock.

I used to show my horse and was even a member of the British Equestrian Vaulting club with my daughter. That’s gymnastics on horseback if you don’t know what it is. We won as individuals and as a team, my daughter now trains with England’s top coach and competes for Cambridge. 

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Equestrian Vaulting – gymnastics on horseback

I love the countryside, long walks and fresh air

In the late summer of 2016 I suffered a massive stroke from neck injuries from horseriding. The stroke turned my world upside down and I had to stop my behaviour consultation business and change my whole business to focus on only my ecommerce business  – Ruffle Snuffle®. My business designs and hand makes in the UK enrichment products for pets.  I’ve had awards from people like Dragon Den’s Theo Paphitis, to global business woman Jacqueline Gold and am very proud of what it has achieved. 

Thanks to the help and support of family and friends I have recovered remarkably well and enjoy my gift of life. That’s why there is a section on the blog called ‘Your Life’ because you are important too and need to be kind and take care of yourself.

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one of our many cute fluffy bunnies!

I love photography. It’s a passion I had many years ago and rediscovered after I’d had the stroke. Where possible the photos on this website are taken by me. I’ve also had my photographs accepted  by Adobe and Alamy and are for sale online in their stock libraries.

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Big Red , one of our tortoises

I love writing and teaching. You might find me in a field somewhere with a cup of tea and my laptop busy tapping away in the peace and quiet penning my latest article.  

I’ve even started publishing a series of eBooks about training and animal care which you can buy and download from my shop here.

I love sharing knowledge so I also have two other dedicated websites that I’m writing for:

  1. www.mynahtalk.com is all about breeding, raising and training Greater Indian Hill Mynahs.
  2. www.funnylittlefrenchie.com , well you can guess this one. It’s all about Dolly my best friend and emotional support dog.

My work has been featured in international, national and local media over the last 30 years. I’ve worked with top brands and people like: RSPCA, Battersea Dogs & Cats Home, Victoria Stilwell, Dog Buddy, Forthglade, Lily’s Kitchen and TV shows like Vet on the Hill and Paul O’Grady’s For the Love of Dogs. I have been ranked as one of the Top 10 Pet Blogs in the UK by Vuelio this year too!

As you can see, I keep myself pretty busy and never have a dull day.  So please enjoy this website and if you have any questions or would like me to contribute to a feature you are writing then drop me a line at sarahjane@rufflesnuffle.co.uk.

Animal Experience

• Animal enrichment

• Animal behaviour

• Animal training experience (primarily dogs, horses, small animals & birds)

• Animal husbandry and welfare

• Animal handling of exotic and domestic species

• Zoo and wildlife volunteer

Let’s connect

LinkedIn: Sarah-Jane White

Facebook: Ruffle Snuffle

Instagram: Ruffle Snuffle’s Life with Pets

Pinterest: Ruffle Snuffle’s Life with Pets