Do you need a professional opinion on animal behaviour and enrichment?

I, Sarah-Jane White am an Animal Behaviourist and Enrichment Expert with over 25 years of experience. I have worked in zoos, wildlife centres, rehabilitation centres and as a consultant to the pet industry. My work has been featured in numerous articles and features in the press.

I’m passionate about pets and offer insightful opinion and up-to-date thinking on the latest trends in pet behaviour, owner habits, training and mental well-being. I am interested in the ever-changing landscape of pet ownership and our relationship with animals. 

Happy to discuss current issues within the pet industry and keen to share my insights into the future of pet ownership, as well as advances in technology within the pet product market. I have over 25 years of experience and run award-winning business Ruffle Snuffle®. I live in the UK on a farm in Norfolk keeping cattle, horses, parrots, guinea pigs, rabbits, cats, dogs, tortoises. I volunteer for the Zoological Society of East Anglia with the Animal Training team.

I have experience in the media, having been featured in articles for The Guardian, BBC Look East, The Sun, Newsweek, The Dodo and more. If you’re looking for someone who can provide insightful commentary on your story or feature then get in touch with me today.

I am also a freelance writer if you would like to commission an article for your publication. I currently write the Pets and Vets Column in The People’s Friend.

You can contact me here.

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Latest News Releases, Articles and Features

Life with Pets Podcast

In order to provide all rounded access to my articles on this website, they are converted to audio and available on my Life With Pets podcast on these popular platforms. I will be making other episodes later in the year with special guests to talk all about enrichment and life with pets.

My podcast is ranked No 8 in Best 15 Animal Training Podcasts on Feedspot .