Do you need a professional opinion on animal behaviour and enrichment?

I, Sarah-Jane White am an Animal Behaviourist and Enrichment Expert with over 25 years of experience. I have worked in zoos, wildlife centres, rehabilitation centres and as a consultant to the pet industry. My work has been featured in numerous articles and features in the press.

I’m passionate about pets and offer insightful opinion and up-to-date thinking on the latest trends in pet behaviour, owner habits, training and mental well-being. I am interested in the ever-changing landscape of pet ownership and our relationship with animals.

Happy to discuss current issues within the pet industry and keen to share my insights into the future of pet ownership, as well as advances in technology within the pet product market. I have over 25 years of experience and run award-winning business Ruffle Snuffle®. I live in the UK on a farm in Norfolk keeping cattle, horses, parrots, guinea pigs, rabbits, cats, dogs, tortoises. I volunteer for the Zoological Society of East Anglia with the Animal Training team.

I have experience in the media, having been featured in articles for The Guardian, BBC Look East, The Sun, Newsweek, The Dodo and more. If you’re looking for someone who can provide insightful commentary on your story or feature then get in touch with me today.

I am also a freelance writer if you would like to commission an article for your publication. I currently write the Pets and Vets Column in The People’s Friend.

You can contact me here.

As seen in

Latest News Releases, Articles and Features

7 dog breeds with the strongest bite force (Country Living)

English Conversation About Animals

These Two Mother Cats Co-Parenting Their Kittens Have Gone Viral (Ceng News)
People Are Obsessed With These Two Mom Cats Co-Parenting Their Kittens (Newsweek)
Essential Checklist for Taking Your Dog Holiday ( Sunday Times)
Why Do Cats Eat Plastic? Experts Explain Your Feline’s Penchant for Pica (Newsweek)
Pet behaviourist reveals the signs that your dog has travel anxiety (Bristol Street Motors)
As cost of living rises, how to save money taking care of your pet (inews)
Is your dog grinding their teeth? Here’s why and how to help ( The Dodo)
Cat with Zoomies delights the Internet (Newsweek)
Cats’ Primordial Pouch ( Be.chewy.com)
Finalists in the Animal Star Awards 2022 (pr.com)
Why do dogs howl? (Parade)
Tips on taking perfect pet portraits (Cewe)
Expert advice for a happy cat ( Mic.com)
How long can you leave dogs alone? (Age Times)
Keeping Exotic Pets in the UK ( The Scottish Sun)
Keeping Exotic Pets in the UK ( The Sun UK)
Keeping Exotic Pets in the UK ( The Sun USA)
Affordable Alternatives To Overpriced Pet Products (Go Banking Rates)
World Animal Enrichment Day ( PR Web)
Feedspot Top 15 UK Blog ( Ranked No. 4!)
Treats and activities to calm your crazy collie ( Expert Guest)
Can Dogs See Ghosts? (Yahoo Life)
Butternut Box – Pet Food Fit For Human Consumption – Expert Report (Canvas8) – Request a Copy
Win Guinea Pig Goodies (The Sun)
Ruffle Snuffle® Ranked in Top 10 Influential Pet Bloggers of the UK by Vuelio
Lockdown Rabbits ( The Sun – Paws and Claws)
Encountering a Dog When Running (Marathon Handbook)
How To Stop Your Dog Getting Travel Sick ( Dog Furiendly)
Beware of Snakes in the Grass ( article for The Sun)
7 Fun Ways to Tell if Your Dog Is Left or Right Pawed (Team Dogs – Mirror Group)
The People’s Friend : Product Feature
6 Things Every Dog Owner Should Know About Aloe Vera ( Team Dogs – Mirror Group)
5 Canine Enrichment Ideas To Keep Your Dog Happy And Healthy (The Do.gs)
9 Fun Outdoor Games to Play This Summer ( Guest Article for Beco Pets)
As seen in Your Cat magazine
Celebrating! Sarah receives award from Jacqueline Gold CBE
Ruffle Snuffle named one of Top 10 british pet accessories (Make It British)

Life with Pets Podcast

In order to provide all rounded access to my articles on this website, they are converted to audio and available on my Life With Pets podcast on these popular platforms. I will be making other episodes later in the year with special guests to talk all about enrichment and life with pets.

My podcast is ranked No 8 in Best 15 Animal Training Podcasts on Feedspot .